All Entries Tagged With: "Yahoo"

Google’s Agreement to Provide Ad Technology to Yahoo!

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Posted by Omid Kordestani, Senior VP, Global Sales and Business Development 

Today, we announced a non-exclusive advertising agreement that will provide Yahoo! with access to our AdSense for search and AdSense for [...]

Yahoo Rejects Microsoft Bid Again

We thought this article by Miguel Helft and Andrew Ross Sorkin was of particular interest:
The company was responding to a letter from Microsoft that threatened to lower the price of its buyout offer and take it directly to Yahoo shareholders.
Although Microsoft’s offer was initially valued at $31 a share, a drop in the price of [...]

Yahoo Reveals Details of Its New Ad Sales System

We thought this article by Miguel Helft was of particlular interest:
SUNNYVALE, Calif. — Yahoo is beginning to pull the wraps off an online advertising system that the company said would help it and its partners drive sales of graphical and other premium ads.
Yahoo said the system, called AMP and still months away from being ready, [...]