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Internet users are notorious for multi-tasking and, in addition, there are many options out there for users to find the same information on your web page. The best ways to capture a user’s attention and keep them coming back are to strategize and plan your content architecture, leverage technology to assist in the effort, and incorporate the user’s voice.

Here are 10 Ways you can start improving your website stickiness today:

1. Make Initial Site Interaction Seamless - The initial interaction with your site is critical. By limiting bottlenecks (for example: force flashed intros, slow loading times) your users will see the content quickly and not bounce directly off the site.

2. Make Initial Site Interaction Relevant - The main door to your site no longer needs to be the home page. This all encompassing uberpage gives a great overview of site offerings but does a poor job of presenting user specific content. Look at your site’s top refers, search terms, and campaigns and make sure you have relevant landing pages. If a user is referred to your site from Google after searching “iPhone Cases,” the landing page content should be highly relevant to “iPhone Cases” and not a general page that does not speak to the need.

3. Make it Easy for Them to Find Their Way - A little known fact is that internal site search converts three times better than traditional global navigation. A prominent search box providing relevant results is essential. Spend time each month mining your internal search engine and ensure that users are finding what they need.

4. Serve Dependable, Fresh Content - Get your users addicted to what you offer and serve it to them in a consistent place on your site. Utilizing an advanced CMS system will ensure that your are able to serve content in an efficient and consistent manner. Less time will be spent administering the site and more time can be spent planning and creating new content.

5. Product Exclusive Content - Driving consumers to exclusive web content is a great way to keep users coming back The World Poker Tour, for example, does a great job of publishing exclusive Web content to drive users from their TV show to the site, creating a more robust brand experience for the consumer.

6. Reduce Ad Clutter - There are creative ways to reduce visual ad clutter on your site without hurting your bottom line. Sponsorships and higher CPM ad placement can reduce the visual clutter of advertising while increasing inventory and ad revenue.

7. Start A Conversation With Your Users - Users need a place to voice their opinions about your content, services, or products. If you do not give them the option, they will most certainly go somewhere else to do the same. One of the most successful examples I have seen is KPBS (KPBS.org). The San Diego based broadcaster leverages blogs to drive online discussions about on air content. About 60 percent of website visitors leave comments on blogs on a daily basis, keeping discussions active and KPBS visitors loyal to the site.

8. Leverage User Feedback - Listening to users’ likes and dislikes helps you to keep your site optimized for your users. Using a survey platform such as Survey Gizmo will allow you to inexpensively and creatively capture user feedback on a page and site level. Other options include SurveyMonkey.com, SurveyPopups.com, and SurveyPopups.com, and Vovici.com

9. Create and Optimize your Website’s Support Selection - The support section is typically one of the most ignored areas of a website and typically consists of an antiquated anchor-linked FAQ. By leveraging technology, you can bubble up relevant support topics; have users answer each other’s questions and foster discussion about complex topics. Vizio, a top-10 North American flat panel television brand uses new website support section methodology to help reduce offline call volume.

10. Leverage Innovative Technology - With the abundance of new technology available, creating sticky sites is easier than ever. Creative video content, mashups and site based media players will keep your site sticky and fresh.

Have more ways that you have used to improve your website, please share them in the comment sections and I will add them. I hope these 10 general tips can you improve your website stickiness.

(source: Website Magazine)

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