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October 09, 2008 | ryan | Comments 1

Yahoo Has Launched Web Analytics Software

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Yahoo Analytics has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, ’s VP, the service has already been made available to select advertisers and third-party application developers.

The next “big deployment,” Kavathekar says, will be for ’s 13,000 e-commerce customers hosting under the Small Business service. Beyond that, will continue to roll out for the rest of this year and into 2009.

’s analytics service is a result of the company’s purchase of IndexTools earlier this year. Shortly after the purchase, ’s Dennis Mortensen announced the company’s plans to make Yahoo Web Analytics free.”

In its FAQ about the new analytics service, suggests three reasons why its product is better than the competition:

  1. Real-time Data: “While some analytics products provide data 24-48 hours after collection, ! reflects data within minutes of collection.”
  2. Raw Data: “While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, ! stores data in non-aggregated raw form.”
  3. Ease-of-Use and Flexibility

Read More at Search Engine Land

! Screen Shots:

! - Dashboard

Yahoo Analytics

! -Compared ad-hoc scenario
Yahoo Analytics

! - Sales Summary
Yahoo Analytics

! - Dashboard VisualizationsYahoo Analytics

View more screenshots at VisualRevenue

offers a sign-up form for future updates on the Yahoo Web Analytics (beta) home page.

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