Squeeze Pages on Websites Produce Big Profits
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What is a Squeeze Page?
Though they have a funny name, squeeze pages are actually serious money makers for many internet businesses. A squeeze page, quite simply, is a page on a website intended to gather the names and email addresses of it’s visitors. Email lists are then created and marketing information can be sent to the visitors’ email address on a regular basis. Because the visitor has granted permission to use their email address, this type of marketing is not considered spam.
For obvious reasons, squeeze pages have the potential to significantly increase sales and profit.
Various Styles
Like much in life, squeeze pages come in many different varieties. Typically, internet marketers try to minimize other content on their squeeze pages, the thinking being that too much additional information could distract the visitor from the page’s purpose, which is of course to obtain their email address. However, with the popularity of search engine optimization increasing, more firms are realizing that some squeeze pages are not always included in search engines’ rankings because of their lack of content (they appear as spam to the search engines). The response is that more people are beefing up the content on their squeeze pages.
One savvy way to increase content on your squeeze page and boost replies as well is to give visitors an incentive to sign up for your newsletter or email alerts. Everybody loves free stuff, and offering visitors something in return for their email address is a deal that many can’t resist. Your incentive doesn’t have to be expensive-a free e-book relevant to your site’s subject matter is one example, or a discount coupon that will be delivered upon confirmation of signup.
Squeeze pages are relatively easy to create with assistance from a site building program or a professional web developer. The concept is simple, but, when used responsibly, squeeze pages have the potential to produce big results.
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Three Stone Media | Sep 11, 2008 | Reply
I view squeeze pages a little more broadly than this definition, and as such, more white hat than this. I think of a squeeze page as a page that offers little more than the options that you got the person to come to the page for. So… for example, a landing page that is trying to capture a lead should have the information necessary for that lead. It should not have supplemental offers on it. As someone who ran affiliate offers from a merchant side, I know that my affiliates generally prefer pages that do not not try to get the browser to click on non “paying” links.
I see valid reasons to have squeeze type pages on a sight — reasons that are not black hat at all.
DL Jewelry & Crafts | Sep 11, 2008 | Reply
This is very interesting, I do have an email newsletter sign up on my site but maybe I need to explore a different version. Great info!
ryan | Sep 12, 2008 | Reply
@Three Stone Media, I think you may be mixing up the difference between a Squeeze page and Landing page. A squeeze is created by marketers to collect a visitors email address offering multiple supplemental offers in efforts to gain that users email address. A ‘transactional’ landing page is used to gain leads by offering the visitor relevant information and having one offer on the page. There are different types of landing pages. Thanks for the comment
Sources:(http://en.wikipedia.org/wiki/Squeeze_page and http://en.wikipedia.org/wiki/Landing_page )
admin | Sep 12, 2008 | Reply
@ThreeStoneMedia, I think you may be confusing Squeeze pages with Landing pages. Squeeze pages is used to collect a visitor’s email address through multiple offers. This technique is in a gray area, if you offer quality content for that email address and do not spam the user, then it is considered white hat. But if you do the opposite, it becomes black hat. What you described would be considered a transactional landing page, which “seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service.” Thanks for the comment
- Ryan
Source: http://en.wikipedia.org/wiki/Squeeze_page and http://en.wikipedia.org/wiki/Landing_page
promosyon | Sep 25, 2008 | Reply
Your post is very valuable, thanks