After reading a blog post from SEOBook.com, I couldn’t help but question the idea myself - Is the new benchmarking feature purposeful?
Read their post and see if you agree..

Striving to be (Below) Average… (Mar06)

“Google Analytics came out with a novel benchmarking feature which compares your site’s performance to other websites in your field. You can see this benchmark data ONLY IF you are willing to aggregate your data into the pool of anonymized data.

The best sites in your industry probably are not using Google Analytics, and those who do are probably not benchmarking against average, so you are essentially benchmarking your site against a random sample of the bottom half of your industry. I guess such a measurement has purpose, unfortunately I fail to see it.”

What do you think? 

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