Author Archive for ryan

URL Canonicalization and SEO: The Ultimate Guide

If you’re new to our blog, you may want to subscribe to our RSS feed . StumbleUpon visitors please Rate Us. Thanks for visiting!Canonicalization can be a confusing area for webmasters, so let’s take a look at what it is, and ways to avoid it causing problems.
What Is Canonicalization?
Canonicalization is the process by which [...]

6 Lessons from the Search Engineers at SMX East

Great Blog post from SEOMoz on SMX East 2008
During the final day of SMX East, Nick and I sat in a fascinating session where search engineers from Google, Yahoo! and Microsoft all answered questions posed by the audience and filtered by moderator, Danny Sullivan. I have, in my 5 years of search conferences, attended numerous [...]

Google: Make Your 404 Pages More Useful

Your visitors may stumble into a 404 “Not found” page on your website for a variety of reasons:

A mistyped URL, or a copy-and-paste mistake
Broken or truncated links on web pages or in an email message
Moved or deleted content

Confronted by a 404 page, they may then attempt to manually correct the [...]

Yahoo Has Launched Web Analytics Software

“Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers.
The next “big deployment,” Kavathekar says, will be for Yahoo’s 13,000 e-commerce customers [...]

Google : Importance of Link Architecture

“We would like to discuss the importance of link architecture and answer more advanced questions on the topic. Link architecture-the method of internal linking on your site-is a crucial step in site design if you want your site indexed by search engines. It plays a critical role in Googlebot’s ability to find your site’s pages [...]

Linking out : Often It’s Just Applying Common Sense

“Linking out happens naturally, and for most webmasters, it’s not something you have to worry about. Nonetheless, in case you’re interested about an otherwise simple topic that’s fundamental to the web, here’s the good, the bad, and answers to more advanced questions asked by our fellow webmasters. First, let’s start with the good…
Relevant outbound links [...]

5 Effective Wiki Uses and How Companies Benefit From Them

5 Effective Wiki Uses and How Companies Benefit From Them

Wikipedia came onto the scene in 2001 and quickly demonstrated how powerful and far-reaching collaborative content can be. Since then wikis have proven to be valuable tools for websites. Yet, few companies are using them to their full potential.
Here are five examples of how your business [...]